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Welcome to EBA!

Infusing the entrepreneurial spirit at Santa Clara University



Dear SCU students, friends, and alumni:

We cordially invite you to the first EBA Business Plan Competition event to be held on Saturday May 13th 2006. Four teams have gone through multiple rounds to reach the EBA competition finals. We have started out with 20 teams and the final four teams will be presenting their business plans to a panel of venture capitalists from top Silicon Valley venture firms. The judges are:

  • Magdalena Yesil, USVP
  • Tom Fountain, Mayfield Ventures
  • Marc Friend, Maven Venture Partners
  • Howard Hartenbaum, Draper Richards
  • John Balen, Cannan Partners

The bios of the judges are shown below.


What?  The EBA Business Plan Competition
When?  Saturday May 13th 8am-12pm
Where?  SCU Engineering Room 326 (EC 326).

Agenda of the event:

8:00am First team presentation
8:45am Break
8:50am Second team presentation
9:35am Break
9:40am Third team presentation
10:25am Break
10:30am Forth team presentation
11:15am Judges meeting to determine the top two business plans
11:35am Award ceremony and feedback from the judges to all the teams
12:00pm Lunch and Networking

We hope that you can make it to our event. Please RSVP to the evite site since we will be providing lunch.

Best regards,
The EBA Team


Bios of the Judges:

Tom Fountain

Tom Fountain's focus at Mayfield Fund is infrastructure software, networking, and security. Given this emphasis, Tom co-led Mayfield's investments in Akimbi and Webroot. He also works with portfolio companies including Cemaphore, Determina, Elemental Security, Mendocino, Narus, and Scalix.

Prior to joining Mayfield in 2003, Tom was co-founder and director of engineering, business development, and corporate development at Ingrian, a leading provider of network and database security solutions.

Tom joined Ingrian from Stanford University where he served on the faculty of both the electrical engineering and computer science departments. He authored a required course textbook and taught core graduate and undergraduate courses ranging from programming to systems architecture. Before joining the Stanford faculty, Tom was founder, president & CEO of a software development and retail sales firm with operations in four states. He is the co-inventor of 10 U.S. and 4 international patent-pending technologies in networking, security, and operating systems.

Tom was a PhD student in electrical engineering at Stanford University, where he earned an M.B.A. with distinction as an Arjay Miller Scholar from the Graduate School of Business, an M.S. in electrical engineering, an M.S. in computer science, and a B.S. in computer systems engineering.


Magdalena Yesil

Magdalena Yesil joined USVP as a Venture Partner in 1998. As an entrepreneur, she had become acquainted with USVP while raising money for her own new ventures. "It was the people at USVP that made the difference," says Magdalena. "I was comfortable with the partners right away-they had software expertise, operating experience and were wise about building companies."

Prior to joining USVP, Magdalena founded CyperCash, a pioneer in electronic payment systems and MarketPay, now owned by a point-of-sale device company. After MarketPay was acquired, Magdalena joined USVP as an Entrepreneur-in-Residence, and became a partner after six months. While the job of the venture capitalist may appear easy from the entrepreneur's standpoint, Magdalena now sees that both sides of the relationship share risk, commitment and excitement.

"I suppose every entrepreneur who's raised money dreams of being on the venture side someday," she says. "I've learned to evaluate investments by starting with the individual leading the team, then focusing on the idea and execution."

Magdalena tends to get involved at a very early stage, often with a skeletal team, an idea and little else. She enjoys team building and helping entrepreneurs polish and refine their marketing strategies, including identifying the best segments and positioning.

She holds a B.S. in Industrial Engineering and an M.S. in Electrical Engineering, both from Stanford University. Magdalena began her career as a design engineer at Advanced Micro Devices, later moving into product marketing roles with several smaller companies before founding CyberCash in the 1990's. She is author of Creating the Virtual Store, published by John Wiley & Sons.

Magdalena focuses mostly on software companies, and currently is most excited about opportunities in behavioral marketing, Internet services and software-as-a-service. She has served on the Boards of several companies including: 3Ware (storage), Claria and Dotomi (behavioral marketing), Salesforce.com, Commerce5 and Klocwork (software-as-a-service); Valicert and Securify (security). She began semi-retirement in 2004 and remains active with reduced hours. Magdalena is of Armenian descent and was raised in Istanbul, Turkey, where she still has family. An avid sailor, Magdalena can be found on the San Francisco Bay many weekends, while her husband and two teenage sons, ages 15 and 17, enjoy other water sports such as rowing. She is active with Starhill Foundation, a nonprofit that supports youth education, particularly for inner city kids.


Marc Friend

Marc is an experienced software investor, working with companies from startup through IPO and beyond. Marc focuses on enterprise and OnDemand applications, business intelligence, enterprise and Internet infrastructure, and security software. Marc believes that computing architectures are becoming finer grain — more real-time, more modular and reconfigurable, more mobile and reach a broader penetration of users in the enterprise. He is actively looking for technologies, products and companies that address these changes.

Marc’s most recent investments and board responsibilities include: salesforce.com, Everypath, ProClarity, MediaQ, and Intellichem. Marc was a founding investor in Acta Technology, where he worked with the technical founders from product conception to over $25M in revenue prior to acquisition by Business Objects (NASDAQ: BOBJ). Marc enjoys working closely with entrepreneurs to develop clear and concise product strategies.

Marc started his venture capital career in 1988 at Charles River Ventures in Boston. Prior to Maven, Marc was also a General Partner at USVP and Summit Partners. Earlier in his career, Marc was a Director of Product Marketing at Channel Computing, a Product Manager at Microsoft and Member of the Technical Staff at The Aerospace Corporation.

Marc holds Bachelors and Masters degrees in Electrical Engineering from Massachusetts Institute of Technology and an MBA from Harvard Business School.

Marc believes in the importance of educational and athletic opportunities for children of all backgrounds and supports numerous local organizations.


John Balen

John Balen joined Canaan Partners in 1995, and serves as General Partner in the firm's Menlo Park, California office. He is primarily focused on investments in information technology companies.

Prior to joining Canaan, John served as a Managing Director of Horsley Bridge Partners, a multi-billion dollar private equity investment firm headquartered in San Francisco, California. During his nine-year tenure at Horsley Bridge Partners, he was responsible for a wide spectrum of investments in high technology companies, venture capital partnerships and buyout partnerships. Earlier in his career, he was a sales applications engineer at Codenoll Technology Corporation, a fiber communications start-up, and an engineer at Digital Equipment Corporation. John received a BS in electrical engineering and an MBA from Cornell University. He currently serves on the boards of Blurb, Inc.,Command Audio, Dexterra, Echopass, Everdream, ID Analytics, Soasta, Inc. and Silicon Optix. He previously served on the boards of Commerce One, Intraware and Rightpoint, which was acquired by E.piphany.


Howard Hartenbaum

Howard Hartenbaum focuses on investments in enterprise and consumer software and services, wireless network solutions, and peer-to-peer technology. His current directorships include BlackFoot and LucidPort. Mr. Hartenbaum is also active with Revver, Attributor, LiveDeal, Ultriva, Ooma, Onsite Systems, Athena Designs, Konaware, Evil Twin Studios, TrustedID and Nusym. He has also worked with such companies as NetKraft (acquired by ADEA Solutions), Sapiens, Securewave, and Marketworks. He was a founding investor in Skype (acquired by eBay), as well as a former member of the board of directors. His achievements resulted in his joining the Forbes Midas List of top venture capitalists for the year 2006. Prior to joining Draper Richards, Mr. Hartenbaum held positions at Hughes Electronics, where he was responsible for supporting business development, marketing and sales of satellite, information security and automotive technologies developed by HRL Technologies. As regional manager for Hughes in Japan, he was responsible for a $300 million satellite project and supporting the evaluation of technologies for DirecTV Japan. He has also worked in engineering positions at Honda Motor Company and Teledyne Relays. Mr. Hartenbaum has worked overseas for a total of ten years in Luxembourg and Japan, is professionally fluent in Japanese and a graduate of M.I.T.

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